TikTok's impact on the brand's social performance was responsible for 77 percent of owned engagements, according to ...

Social Index Launches EMV Meter (Beta) to Measure Super Bowl LIX's Most Impactful Brand Campaigns New Measurement Platform Quantifies And V ...

Consider these five recommendations to help you build a strong foundation for tracking and optimizing your internal communications efforts in the hybrid era: Start with a baseline measurement across ...

MUMBAI: The advertising landscape in India is on the brink of its most transformative year yet. With AI taking over marketing workflows, quick commerce redefining e-commerce, and connected TV (CTV) ...

Content engagement may be a popular measure, but it is not always useful ... said Marty Kane, head of brand strategy and engagement planning at Novartis, adding that the industry is still ...

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Measuring and improving your brand’s reputation is an ongoing journey that requires diligent data collection, analysis, and action. By harnessing the power of customer insights, social media ...