One ad via YouTube used the tagline, "The burger with the grown-up taste." Unfortunately, McDonald's couldn't pull off such a drastic shift in branding and the Arch Deluxe went down in history as ...

Where’s the beef? Just ask Ronald McDonald as the world’s largest fast-food chain plans to roll out its biggest, “most satiating” hamburger ever. The Big Arch—a whopping 14 ounces and 1,025 ...

According to Selvaggio, the Arch Deluxe was "supposed to be the first entry into a better burger — premium burger — experience for McDonald’s.” The burger featured a quarter pound of beef ...

McDonald's new Big Arch burger is raising a smile in the French region of Alsace due to an unfortunate translation that makes the burger's name somewhat X-rated in the local dialect. There’s a ...

McDonald's spent an estimated $150 million to $200 million advertising the Arch Deluxe's rollout ... food chain's executives predicted that the burger would bring in $1 billion in sales in ...