For decades, Mattel has released dozens of Barbie styles, each with unique looks that have evolved over the years since the first Barbie debuted in March 1959. The company made history in 1980 with the release of the first Black Barbie,

LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" complete with his own doll created by Mattel.

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On Wednesday, Mattel announced that the Barbie brand will be releasing a “Ken” doll modeled after the Los Angeles Lakers star. It is the first in a line of ”Kenbassadors" dolls.