so I could really say anything about budget allocation to marketing since it's too broad a term. But focusing on advertising versus promotion, you need to first think about what is the objectives of ...

Businesses using promotion as the dominant strategy were defined as all businesses spending less than 36% of their marketing funds in advertising. The average business in this group spent only 23% of ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

and influencer marketing can generate up to 11 times the ROI of traditional advertising, the infographic claims. So how do you know which type of influencers are right for your company? Only 3% of ...

Advertising on popular apps may not be as effective as advertising ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

Gap credits at least some of that rebound to its marketing, where it has recently been leaning into TikTok and producing more inclusive advertising - Insider ...

Semify, a leading white-label SEO engine, has launched a new ROI of white-label marketing calculator designed to help marketing agency leaders instantly compare the costs of white-label versus ...