Marketing encompasses both of these activities, and more, so I could really say anything about budget allocation to marketing since it's too broad a term. But focusing on advertising versus promotion, ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

A new report takes a fresh look at the CEO-CMO relationship, as marketers increasingly seek buy-in from company leaders for ...

For instance, 94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11 times the ROI of traditional advertising, the infographic ...

Semify, a leading white-label SEO engine, has launched a new ROI of white-label marketing calculator designed to help marketing agency leaders instantly compare the costs of white-label versus ...

Citations: Lee, Dongchan, Jacob Teeny. 2025. Consumers’ Reactions to AI in Advertising: Creative versus Analytic AI Applications Affect Brand Attitudes.