If the marketing team is consistently reporting on impressions, likes, clicks or followers—but can’t connect those metrics to qualified leads, pipeline or revenue—this is a clear warning sign.

The blueprint for the best, most effective marketing team differs from brand to brand. If one existed, the CMO role would be a lot easier. Some marketers may feel the demands are ever-changing, with ...

Historically, many marketing teams worked in siloes. You'd have your content creators on one team, designers on another, SEO experts working in another area, event managers somewhere else, and so on.

CJ ENM has unveiled its AI strategy alongside AI-generated animation 'Cat Biggie' and plans to push into AI film and drama.

CJ ENM unveils AI content strategy with debut of 'Cat Biggie,' a 100% AI-generated animation series, plus new proprietary ...

BLACKSBURG – The Virginia Tech Marketing office took home top honors as the NACMA 2025 Marketing Team of the Year presented by Presto Sports at the 2025 NACDA Conference in Orlando on June 9. NACMA ...