On social media, the sob story has become a go-to strategy for struggling artists chasing virality. A viral TikTok video showing an empty book signing for an elderly author tugged at millions of ...

Duolingo says a tweet announcing the 'death' of its mascot and encouraging people to sign up for its premium service is real, ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...

The Zibo City amusement park in Shandong, China sparked outrage on February 6 for dyeing its donkeys to look like zebras. The zoo had previously caused a stir by dyeing dogs to look like pandas.

Another such recent marketing stunt put the home salon start up YesMadam in the line of fire on social media when it posted that it had sacked a number of its employees via email for complaining ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...

Pakistan cricket star Babar Azam, who has for sometime now faced flak for his poor batting form, became the center of a marketing stunt that sparked mixed reactions among fans. On February 6, Babar ...

Praise Kier for this marketing stunt. Credit: Marion Curtis / StarPix for Apple TV+ A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Terminal on Jan.