Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.
“Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.
Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.
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Development and operation of coal mines in New South Wales and Queensland.
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