While digitalization has simplified the process of selling products directly to consumers or clients, there are also a few ...

This recognition spotlights the rebranding that the Garden completed in collaboration with Red Sage Communications.

Singapore’s Ministry of Transport (MOT) is on the hunt for an agency partner to develop a unified brand strategy that brings ...

ABSTRACT: The present research identifies and explores how Apple Inc. made efficient use of social media marketing tactics in creating a buzz around the release of the new iPhone 15 using leading ...

The current sloppy marketing channels and high cost-efficiency ratio of real estate companies make the sales performance of real estate companies poor. How real estate companies can eliminate ...

Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such ...

The technical route of this study starts from the background of smart tourism. Then the theory of tourism intelligent marketing management system is constructed based on the process of information ...

In his transformative book “Building a StoryBrand,” Donald Miller proposes a fundamental shift in marketing: brands must see themselves as storytellers to connect with modern consumers. Miller, a ...

If you're looking to build a career in branding, advertising, product development, digital or international marketing, a Rutgers MBA concentration in Marketing gives you the solid foundation you need ...

Chinese tech founders with strong pedigrees are starting to attract attention in Silicon Valley, including from OpenAI, for launching artificial intelligence agents targeting the U.S. market.They’re ...