Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

The days of selling vitamins door-to-door may have long ended, but as Alexander Graham Bell said: “When one door closes, ...

From the basics to buzzwords to game-changers, this glossary of terms will help you speak the language of AI and stay ahead ...

In 2025, the digital marketing landscape is evolving rapidly, and businesses are increasingly looking for ways to improve ...

content marketing, search platforms, social media, and more. Data mining is the process of analyzing a large batch of information to discern trends and patterns. Data mining programs break down ...

you will avoid the pitfalls of confirmation bias and drive greater insights and effectiveness in the process. 3. Don't be afraid to break the mold Your marketing team likely already has an established ...

PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms ...

You will examine this new marketing technique and explore how firms use innovation as well as marketing strategy to shape consumer learning and, in the process, produce remarkable success that is ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...

A successful e-commerce business demands a strong concept, authoritative branding, secure payments, multi-channel selling, optimized fulfillment, and data-driven marketing. For businesses earning ...