To save you time, effort and money, we’ve put together the following robust app marketing plan, you may customize it for your needs but the bulk of it is applicable to the majority of apps. Over time, ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

Alex Dos Diaz / Investopedia Multilevel marketing is a business model where ... products or services and establishes a compensation plan that rewards direct sales and recruitment activities.

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Kyle Skibbe, VP of Product Management, and Jason Telmos, VP of Product Marketing, talk through 6sense’s Intelligent Workflows ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Apex policy making body for direct taxes, Central Board of Direct Taxes (CBDT) has said that the circular on the application of the Principal Purpose Test (PPT) provision under India’s Double ...

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Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...