Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

Meghan Markle was left red-faced after an embarrassing blunder in her marketing email to launch her As Ever product line was ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

The Duchess of Sussex's jam, cookie mix and "flower sprinkles" sold out immediately. We asked branding pros to assess the ...

The first boxed cake mix was not invented by General Mills (not a retired officer) or Pillsbury. The product came from the creativity of John D. Duff of P. Duff and sons.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the ...

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A nutritionist has explained why Meghan Markle's high price tag for her 'As Ever' products is not due to the ingredients ...

Siding makers are introducing products that improve performance, ease installation and boost energy efficiency while still adding to a home's curb appeal.