The head of marketing tells Tim Healey why setting the news brand apart requires an approach “that speaks to head and heart.” ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Leaders from Channel 4, Omnicom Media Group UK and Google share three ways to ensure that marketers remain indispensable as the driving force of growth amidst shifting priorities and tightening ...

SBC Summit Rio, taking place at the Riocentro in Rio de Janeiro on February ... Together, these companies represent a well-rounded mix, bringing diverse perspectives and expertise to the table. How ...

When Karina Martinez and Jennifer Yepez-Blundell founded DRAFTED in 2023, they had one mission: to change the game for ...

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

Miami Beach officials released a reality TV-themed promo forewarning spring breakers of rules and precautions that will be ...

The New Channel (TNC), a digital media platform known for its thought-provoking and advocacy-driven content, is well on its ...