Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

From corporate learning platforms to Discovery`s Vitality platform, `gamification` has become a part of many people`s daily ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.. The report was based on data from a survey ...

It is difficult for you to explain how your marketing mix is designed to help your customers extract the promised benefit. Go back to your desk. Put together a new marketing mix that works. How could ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025. The award recognises the agency’s expertise, innovation, and commitment to ...

Summer in Breckenridge, Colorado, brings wildflower hikes, scenic gondola rides, and fun festivals and events.

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the ...

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature ...

In real estate, the traditional marketing mix — often known as the 4 P’s of marketing — includes: Promotion: ... Place: The geographic location of your properties, ...

Read the full story on Backfire News Land Rover is getting back to its roots in a way by launching a new Defender Trophy that promises to push the boundaries. The British automaker is on the hunt for ...

Critics of multilevel marketing businesses like Amway and Herbalife make bold claims. Bill Ackman, an institutional ...