Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

The Duchess of Sussex's jam, cookie mix and "flower sprinkles" sold out immediately. We asked branding pros to assess the ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.

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Finding creative talent is becoming increasingly difficult due to rapid technological advancements. Agencies cannot stick to the old ways of hiring anymore.

SouthPark mall’s ongoing efforts to curate a mix of upscale and luxury tenants has positioned it as a destination in the ...

ICICI Lombard’s Sheena Kapoor talks about the evolving marketing landscape, key BFSI trends, campaign strategies, the role of ...