Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Miami Beach officials released a reality TV-themed promo forewarning spring breakers of rules and precautions that will be ...

MOOSHOT blends gaming and earning opportunities. Join Harry Hipo in competitive gameplay, earn tokens, and participate in an exciting presale!

Susan Theder is the chief marketing and experience officer at FMG Suite.

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

On January 29, Google introduced Meridian, an open-source marketing mix model (MMM) designed to help marketers optimize ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Press Release Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its ...

Gail Hollander discusses the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.

Supermarkets are planning strategies and products to satisfy consumers. Here are 10 trends to watch for in 2025.