Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

Firm blamed its troubles on a fall-out with Warner Bros and a "failed and costly endeavour" into independent film production Village Roadshow Entertainment Group, the film production company ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...