Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

The Department of Management and Marketing prepares future leaders to be effective in the competitive, dynamic environment of business with a special emphasis on sustainability, international business ...

You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s ...

A business needs to identify its target market or market segment in order to tailor their product effectively to the consumer. Market research Businesses use market research to identify customers ...