Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Bonus Feb 15, 2024 Feb 15, 2024 Dec 30, 2023 Bonus Ratio: 1 share(s) for every 2 shares held Bonus Jan 18, 2023 Jan 18, 2023 Nov 30, 2022 Bonus Ratio: 1 share(s) for every 1 shares held KPI Green ...

We are hosting Meta Marketing Summit - Agency Edition in India to highlight how we are partnering with media and creative ...

Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and ...

Trust is a hard-won commodity in marketing. Marianne Vendelbo at Sparks explains the obstacles the medtech sector must ...

Mike Anderson explains why -- and how -- shops should closely monitor their capture rate as they compete for fewer potential customers.

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

IAB South Africa Influencer Marketing Committee speakers from the IAB South Africa Insights Series webinar titled ...

There's an industry estimated to be worth $32.55 billion (Influencer Marketing Hub, 2025) this year — and it's not going ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce.

To stay competitive in the iGaming market, companies need to closely monitor their key performance indicators, or KPIs. They ...