Although the year-old startup didn’t invent the accessories—which apply gentle pressure that studies say calms the nervous system—it perfected the art of marketing them to the masses.

All the best inventions were once in the concept stage, like something as simple as paper towels and something advanced like ...

“We hope next year it’s 200,000 and the year after that 400,000,” says Josh Orman, strategy and marketing manager at 3M. —Justin Worland ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

and he created marketing inventions that have made clients and students more successful. He is frequently interviewed by various media for his expertise in branding, crisis management and ...

Innovations and inventions are prominently igniting the market dynamics of the worldwide patent analytics market, which ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...