Two operators of a New Jersey-based marketing company were sentenced to prison for their roles in a $127 healthcare fraud and kickback scheme ...

Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms, according to ...

A Rye man has been charged for his alleged role in a $10 million international scheme at a private market research company.

Hence, a merchant affiliate marketing program gives credit to the bad actor, creating misattribution that can consume ad spend and hurt affiliates because the entity committing fraud is stealing leads ...

The company then asked Ben Edelman, a consultant who specializes in affiliate marketing fraud, to investigate. Initially, according to court papers, Edelman didn't detect any apparent wrongdoing ...

Part of a four part series that explores the implications around the evolution of marketing, and how marketing leaders can best manage the many challenges facing them today. So what is digital ad ...

Shares in UK drugmaker Indivior have gone into freefall after it was charged by the US Department of Justice for fraudulently marketing its ... to commit wire fraud, mail fraud, and healthcare ...

Nestle’s marketing and sales of Poland Spring water has been “a colossal fraud perpetrated against American consumers,” 11 people claim in a federal class action. BRIDGEPORT, Conn. (CN) — Nestle’s ...

Verizon Wireless recently became aware of the possible fraud and immediately launched an investigation ... Before allowing delivery of premium content to subscribers, Verizon conducts an extensive ...

Reducing engagement or reach fraud takes a combination of manual checks ... As well as this, these smaller sized businesses will have the opportunity to evaluate the impact that influencer marketing ...

The Mobile Marketing Association (MMA) in India, on Monday announced the launch of 3-city roadshow series on Ad Fraud across New Delhi, Bengaluru and Mumbai. MMA globally focusses on Ad Fraud and ...

executing or measuring marketing efforts. TruValidate fraud solutions powered by the platform have improved fraud capture rates and decreased manual reviews and false positives. OneTru is ...