Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team ...

Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this critical moment for DEI, and its first foray into daytime TV ...

Small businesses are uniquely positioned to leverage AI for business growth. Why? Because they have to do a lot with a little ...

Social media is a powerful tool that allows small business owners to connect with their customers and grow their businesses.

Columbia Sportswear Company's Q4 results showed the first revenue growth in 18 months, driven by international markets. Click ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

In today’s digital age, video content has become a cornerstone of online marketing strategies. As consumers increasingly turn to video for product discovery, reviews, and purchase decisions, ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Now we have the basic ideas of Messenger Marketing definition. Let’s take a closer look at how it works by examining various Messenger Marketing examples and how it is used in four major stages of ...

This guide will show performance marketing examples, will detail the key performance marketing channels, and will cover the benefits of using performance marketing. Performance marketing is a form of ...