Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Pentera’s Super Bowl ad redefines cybersecurity marketing, using humor and sports culture to spotlight security pros and the ...

But with several key platforms and agencies to choose from, plus an ever-evolving marketing landscape, it may be difficult to know where to start. But starting out with some strategic planning can ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...