Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. The post How cognitive ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Akia, the premier guest journey platform, announces new email and SMS marketing capabilities designed to maximize direct bookings for hospitality.

Strategic Digital Marketing Consultant  Department: Sales Reports to: General Sales Manager  Job Description The Strategic Digital Marketing Consultant will cultivate new business, grow existing ...

There’s plenty of cache (and some might say cash) associated with aligning fast-moving consumer products with popular breed ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing ...

Duolingo says a tweet announcing the 'death' of its mascot and encouraging people to sign up for its premium service is real, ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Rieva Lesonsky interviews industry experts to learn how AI is transforming small businesses and their predictions for AI's ...

The cosmic superstructure Quipu is more than 13,000 times the length of the Milky Way, and its mass is 200 quadrillion times ...

What is Conversion Rate?E-commerce conversion rates aren't set in stone. While they naturally fluctuate with market trends and changes in consumer behavior, you ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.