NBC Los Angeles19d
How ‘March Madness' got its name
Madness” didn’t originate with the NCAA Tournament. Here is a look back at where the term came from and how the NCAA landed ...
How is March Madness changing in the era of NIL and sports betting?
College sports have experienced a revolution in the last few years, the resultss of which are currently on display during ...
Sports Illustrated22d
History and Timeline of the 'March Madness' Nickname for the NCAA Tournament
2016: NCAA introduces "NCAA March Madness" logo for tournament-wide branding. 2016-Present: March Madness becomes a global brand and marketing powerhouse. The coining of the term "March Madness ...
Meet the March Madness millionaires: From Duke’s Cooper Flagg to Purdue’s Braden Smith, college athletes are raking in eight-figure NIL deals
Several NCAA players in the March Madness tournament have NIL deals worth over $1 million. These deals pay college athletes ...
Sports Business Journal4d
SBJ College: Learfield helping deliver on big March Madness moments
The April 1 edition of SBJ College newsletter examines how Learfield is capitalizing on March Madness, both for players and ...
Why Are Women’s Teams Just Now Getting Paid For March Madness?
As we wait to see how our brackets perform, a little-known fact is that this year's March Madness women's teams will be paid for playing for as long as the teams remain in the tournament. Yes, the ...
Morningstar16d
Women's March Madness teams are being paid for the first time - but they're splitting $200 million less than the men
College of the Holy Cross The NCAA didn't prioritize selling TV rights for the women's tournament for many years - and only allowed the women's tournament to begin using "March Madness" branding ...
NBC Washington19d
How ‘March Madness' got its name
“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with a ...