Several NCAA players in the March Madness tournament have NIL deals worth over $1 million. These deals pay college athletes ...

College sports have experienced a revolution in the last few years, the resultss of which are currently on display during ...

Madness” didn’t originate with the NCAA Tournament. Here is a look back at where the term came from and how the NCAA landed ownership of the name.

Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet ...

Getting ready to fill out your March Madness bracket? Here are five tips to help you win your NCAA Tournament pool.

With the 2025 tournament on the horizon, here's everything you need to know about its history, schedule, viewing options, key ...

Even among the sliver of U.S. adults who fill out a men’s or women’s bracket at least “some years,” about two-thirds of that ...

The FanDuel promo code (no code needed) gives new users a bet $5, get $200 in bonus bets deal for March Madness. Get all the ...

Instead, March Madness is the "biggest branding stage" in college sports. Amateur players used to have to wait for graduation or to turn pro before (legally) making money from their on-court exploits.

“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with a ...