The top brands turn to a variety of colors for their logo and other branding material. Facebook is blue, Coca-Cola is red, McDonald’s is yellow, Starbucks is green, Sony is black, Yahoo is ...

The previous logo saw the word 'The' nestled in the counter. "But, like I said, we understood why a change was needed so we poured ourselves into a new logo design which we duly presented.

The logo features this iconic peak, but a closer inspection reveals a hidden bear within it. This subtle inclusion pays homage to Bern, known as the "City of Bears". 9.

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

New research forthcoming in the Journal of Consumer Psychology finds that the appeal of vintage isn’t just aesthetic or financial. Oct. 8, 2016, 7:36 AM EDT / Updated Oct. 8, 2016, 7:36 AM EDT ...

The Spurs aesthetic has undergone several changes but the "u", even with a few tweaks, has stuck around. The team has worn it as a secondary emblem since 2002 and it has also graced the team's ...