One of the questions that arises when discussing Likert scales is how many values should be in the scale. The most frequent number of choices is 5. You can also use 7 or more. While you may get ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

In a market research questionnaire, a scaling technique that measures how much a respondent ‘agrees’ or ‘disagrees’ with a statement. A scale will have an odd number of choices, and an equal amount of ...

The Likert Scale Revisited: An Alternate Version Gerald Albaum University of Oregon. Introduction. Marketing researchers have available for their use in measuring attitudes or components of attitudes ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

The breathlessness, cough and sputum scale (BCSS) is a three-item questionnaire rating breathlessness, cough and sputum on a 5-point Likert scale from 0 (no symptoms) to 4 (severe symptoms).

Regression for Ordered (Likert scale) Data. Regression for Ordered (Likert scale) Data. Course Topics. It is preferable if you come to this short course having reviewed some of these basic concepts ...