What do you do with extra ketchup packets you don’t need? It seems wrong to just throw them away. So for many of us, into the drawer they go – that same kitchen drawer filled with unused ...

Hellmann’s wants to liberate your junk drawer -- and your taste buds. The Unilever-owned condiment brand has launched “Ketchup Currency,” a digital promo that rewards consumers for parting ...

Hellmann’s is empowering consumers to dip their french fries in mayonnaise instead of ketchup with a campaign that turns ketchup packets into currency, per details shared with Marketing Dive. “Ketchup ...

About “50 individual portioned packets of ketchup that have been chewed open and eaten” under cabinets. “In reach-in cooler, raw shell eggs stored over rice.” “In kitchen three ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Hellmann’s is empowering consumers to dip their ...

The design, referred to as a multilayered package, is used in everything from juice boxes to ketchup packets to yogurt pouches. The use of so many materials means the packaging is almost never ...