Hellmann’s is empowering consumers to dip their french fries in mayonnaise instead of ketchup with a campaign that turns ketchup packets into currency, per details shared with Marketing Dive. “Ketchup ...

What do you do with extra ketchup packets you don’t need? It seems wrong to just throw them away. So for many of us, into the drawer they go – that same kitchen drawer filled with unused ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Hellmann’s is empowering consumers to dip their ...

Single-use condiment packets can be convenient, but too often they become a disorganized jumble in your kitchen drawer.

Hellmann’s wants to liberate your junk drawer -- and your taste buds. The Unilever-owned condiment brand has launched “Ketchup Currency,” a digital promo that rewards consumers for parting ...

Bryant Park Grill’s Operators Are Suing to Prevent a Jean-Georges Takeover Ark Restaurants say that it lost in “a sham bidding process.” ...