Record levels of social interaction also leave behind a vast trove of data that reveal the true nature of the World Cup audience, both at home and around the world. As American brands ramp up year ...
Because apparently, a game that drew an audience of 1.5 billion for the World Cup final in 2022 must still GROW. That may have been Charli XCX’s Brat Summer moment in 2024, or, credit to the ...
This study of the 2010 FIFA World Cup will be relevant for all researchers and marketers interested in gaining new insights on audience and consumer engagement. The 2010 FIFA World Cupâ„¢ in South ...