In a world where fast food and oral hygiene rarely intersect, KFC has made waves with an unexpected collaboration. Partnering with Australian oral health brand Hismile, KFC has launched a fried ...

Colonel Harland Sanders is one of the most recognizable mascots in fast food — a Southern gentleman with a goatee, white suit ...

While the chain's fans remained unsure, the toothpaste was a real product. KFC teamed up with Australian oral care brand Hismile to sell the $13 toothpaste and $59 red-and-white toothbrush with the ...

KFC had an iconic product and endline, but a brand and business in stagnation. This paper details how the UK marketing team and agencies created a new strategic platform and communications approach, ...

A quick glance around any stadium or broadcast reveals a colourful mess of logos. It seems like every brand wants a bite of the sponsorship pie, but it’s difficult to get them right and make them more ...

KFC has introduced fried chicken-flavoured toothpaste and it is “inspired by all of KFC’s 11 herbs and spices”.