How’s this for the state of today’s globalized surfboard market: The surfboard John John Florence rode to win his third world title last September wasn’t touched by his lifelong shaper.

John John Florence knows Pipeline better than almost anyone. It was his playground growing up, along with all the other waves of the North Shore, and you can tell. You can tell because John John ...

“This is probably one of the most proud days I've had,” says Nate Florence in the beginning of this new clip, a behind-the-scenes look at his brother John John's road to his third world title ...