Katy Perry ’s comeback has not gone to plan. But the one thing that will save her now is not disappearing, but riding on the momentum of publicity and being honest with her fans, according to a top ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

Nestlé has introduced Bear Brand Milk N’ Soy, a powdered drink combining dairy and soy, catering to children of school-going age in the Philippines. With nearly three billion people globally ...

New Delhi: Jigsaw Brand Consultants, a strategic brand consultancy, has announced the appointment of Khyati Sarang as Director – Insights and Strategy. Sarang has 17+ years of experience ...

For more on what he’s learned from Dropout’s growth in the two years since it dropped the CollegeHumor brand, how we’re ... me as sort of a mischievous Jigsaw-type game master.

Abercrombie has other women's-only stores throughout the U.S., but this will be the brand's first coming to the north Austin outdoor shopping center. The new Abercrombie & Fitch store will be ...

Comedian-turned-influencer Russell Brand has been removed from his charity role ‘indefinitely’ (Picture: PA) Russell Brand has been suspended from his position as vice-president at a leading ...

Not quite. Brand identity is the more tangible manifestation of your brand personality: your logo, color scheme, tone of voice. It’s how your brand personality takes shape. But creating a strong ...

The Bluesky interface reassuringly resembles Twitter’s, down to the winged blue logo (a butterfly instead ... she wore a hooded black coat from the Chinese brand JNBY which gave her high ...