Josh Line is used to being behind the scenes. As Yahoo’s new chief marketing officer, he needs to bring the company back into ...

Yahoo hired a new chief marketing officer to revive a brand that has seen major ownership and leadership changes over the ...

Whether you’re a start-up looking to gain traction or an established business seeking to scale, this comprehensive guide will help you make informed decisions to achieve your marketing goals. Find out ...

United Internet (UDIRF) has been suffering for a long time from the transformation of one of its two holding companies. See ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

Despite lower gross margins, Circle has strong cash flow from operations and a high marketing efficiency multiple of 13.0x.

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success.

Lori Stout, chief marketing officer at the multisite network and cloud connectivity provider Bigleaf, also emphasized these features. “To improve a business’s internet experience, I’d recommend using ...

Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for every business. And it makes sense when billions of users conduct searches and log into social media ...

Looking back on advertising & marketing services stocks’ Q4 earnings, we examine this quarter’s best and worst performers, ...