MUMBAI: Celebrity endorsements remained the lifeblood of India's advertising world in 2024, proving once again that a ...

MS Dhoni led in brand endorsements with 52 endorsements in 2024, while Bollywood's Akshay Kumar and Shah Rukh Khan dominated TV visibility. The ecomme ...

Awadhi cuisine maestro Imtiaz Qureshi, the force behind ITC’s Bukhara and Dum Pukht, died on 16 February last year but he’s ...

The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest ...

and Subhash Ghai sold their Mumbai flats for a combined value of ₹122 crore Bollywood celebrities, including Amitabh Bachchan, Akshay Kumar, Subhash Ghai, and Sonakshi Sinha, invested ₹56.1 ...

Akshay Kumar dominated TV advertising in 2024 in terms of ad volume share closely followed by Shah Rukh Khan emerging as the second most-visible celeb. According to Celebrity Endorsement Report ...

Overall, celebrity-led advertisements constituted 25% of all ads aired, with film stars accounting for 77% of the total ad volume, reinforcing Bollywood’s stronghold in brand promotions.

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super ...