Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Learn what customer acquisition cost (CAC) is, why it matters, and how to calculate it using a simple formula and data sources. Find out how to lower your CAC and increase your conversions.

To understand average customer acquisition costs, developers need to calculate their user acquisition cost by unit or user. Also known as a Customer Acquisition Cost (CAC), getting hold of this figure ...

Shopify Audiences helps you find more buyers across all major ad platforms ... When you use Shopify Audiences, you can decrease customer acquisition costs by up to 50%. One company that has ...

Each platform has its strengths and weaknesses, so it’s vital to research and test different strategies to see which works best. Ultimately, it’s about finding the right balance between cost and ROI ...

For instance, a campaign that resonates in South India may not find the same traction in ... “Brands looking to manage customer acquisition costs must take a strategic approach based on the ...

ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

SaaS financial models are more than just crunching numbers. They provide your B2B film production software business with the ...

Intuit currently trades at $589.99 per share and has shown little upside over the past six months, posting a small loss of 3.6%. The stock also fell short of the S&P 500’s 16% gain during that period.

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Gen Digital has maintained incredibly high earnings, but trends in antivirus demand point towards quite stagnant organic ...