The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

Additional formats include shorter, one-page forms, most commonly based on The Business Model Canvas (wikipedia ... Value Proposition: Describe the value you are bringing to your customer through your ...

A unique selling proposition (USP) is the defining feature ... Cheaper: Offer lower prices with the same or better value. Example A: Owndays offers a wide selection of stylish, affordable eyeglasses.