The tools should include a value proposition canvas template, sticky notes, markers, and any other materials you need to capture and visualize your ideas.

I hope they’re helpful. This week’s thought: Nothing matters unless it is central to a brand’s value proposition. Lots of things come and go in marketing.

1. Go to this page, scroll down to Create Windows Installation Media and click on Download tool now. 2. Once the download finishes, double-click the file called MediaCreationToolxxxx to run it.

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