Schecter has made a bold play for the heavy riff market with its Red Dawn series of high-performance metal guitars, which ...

Without electric guitars and their iconic designs and trademark distorted riffage, there would be no such thing as heavy metal. Since its inception in the 1960s, heavy metal has steadily gained ...

The brand has since continued to build great-sounding guitars, capitalizing on the association with hard rock and heavy metal to build its customer base. Thanks to a chance encounter with ...