冰雪旅游的火爆背后，藏着中国人对冬日的美好期许。从单纯追求速度刺激，到享受整个冰雪生活方式，这种转变正在重塑整个行业。就像那位在雪乡开咖啡馆的哈尔滨姑娘说的："我们卖的不是咖啡，是零下三十度里的温暖记忆。"或许，这才是冰雪经济最动人的底色。

站在无锡融创雪世界 (Wuxi Sunac Snow World)的魔毯传送带上，看着眼前138米长的雪道，突然意识到南方人对冰雪的渴望有多强烈。每周三场的滑雪培训课几乎场场爆满，那些穿着荧光色雪服的年轻人，可能昨天还在苏州园林里听评弹，今天就踩着单板在室内雪场摔跟头——这种魔幻的混搭，大概就是中国冰雪经济最生动的注脚。

HARBIN, April 21 (Xinhua ... At the "BONSKI" indoor ski resort in the city's Songbei District, 14-year-old Wu Yupeng was skillfully carving his way down the snow track. A seasoned skier ...

Exactly who’s trying to buy the largest ski resort in the Pacific Northwest remains a source of public speculation. A shortlist of could-be takers includes a newly formed Central Oregon group ...