Beer brand Harbin grew engagement and sales among young people in China during the 2022 FIFA World Cup with a packaging innovation that turned a multipack into a bench. In China, mass beer brands all ...

Harbin Ice-Snow World, the world's largest ice-and-snow theme park, officially closed its 26th edition on Wednesday evening in the city of Harbin, Heilongjiang province.[Photo/Xinhua] During this ...

The booming popularity, rising consumption and thriving industries are generating a strong momentum for the economy of the "Ice City." The Information Office of Harbin Municipality introduced ...

The annual Harbin Ice and Snow World delights visitors with finely chiselled ice sculptures, exciting ice slides and other attractions. [2] This ice sculpture festival is a major tourist draw for ...

Every winter, Harbin, known as the “Ice City” in China’s northeastern Heilongjiang Province, transforms into a vibrant wonderland of ice sculptures, winter sports, and joyful snowball fights.

In China, mass beer brands all have very similar communications – showing popular idols having trendy gathering with friends. With a much smaller media budget compared to its competitors, Harbin ...