Named for the second letter of the Greek alphabet, the term Generation Beta was coined by McCrindle, an Australian social research, demographics and data analytics agency whose founder Mark ...

After Generation Alpha’s introduction to the Greek alphabet, the use of “Beta” signals the ongoing transformation of our world through technology, societal shifts, and cultural evolution.

Phi Beta Kappa, the nation's oldest and largest academic honor ... This began the tradition of designating each state's chapter with a letter from the Greek alphabet to indicate where it fits ...