Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability ...

Great creative will be even more essential as AI develops. When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also – ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also - ...

John Wren: AI can never replace the genius from great creative. Omnicom's chairman and chief executive explains the impact of tech and the biggest creative opportunities for the coming year, in the ...

Why great creative depends on client empathy, not just audience insight. Gift Article. Share. Expand. A deep understanding of client’s needs builds the trust that launching “risky” work ...

Step 1: Thorough Research and Analysis. Effective Facebook ads always start with thorough research.To create ads that truly resonate, begin by deeply understanding your target market’s ...