Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability ...

While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite ...

In his 21 years at the company, Schusser has been strongly associated with music and supporting artists, including the Apple ...

The co-founders of escape room, competitive socialising and bar chain The Escapologist have been shortlisted for the Creative ...

Consumers scroll past 10,000 ads a day, but only the one that says “we know your coffee order” makes them stop.

Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance. From creative fatigue to AI fix ...

Report On Meta Plan For Cheaper, Fully AI-Made Ads Boosts Tech Giant’s Stock Up As Media Agency Shares Slump Dade Hayes Mon, Jun 2, 2025, 12:07 PM 2 min read ...

Shutterstock is redefining its impact in the business of creativity with a fresh new look and a suite of innovative, ...

AI stole the spotlight, but Cannes made clear that human imagination still drives the machine. IAB vice-president of AI, ...

As I said, people don’t just consume ads passively. They feel them. And if the feeling is off, the brand gets the blame. From a media agency perspective, the temptation is real.

Meta's plan to use AI to deliver cheaper ads, reported by the Wall Street Journal, boosted the tech giant's stock as shares in ad agencies slumped. Meta's Reported Plan For Cheaper, Fully AI-Made ...