Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability ...

While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite ...

In his 21 years at the company, Schusser has been strongly associated with music and supporting artists, including the Apple ...

The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI ...

AI stole the spotlight, but Cannes made clear that human imagination still drives the machine. IAB vice-president of AI, ...

Apple Search Ads is now Apple Ads and this is no small name change. It is the equivalent of the shift from Google AdWords to Google Ads years ago. Just like when Google expanded beyond search ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

Ryan Reynolds is trying to focus on our conversation. But all he can think about is the script pulled up on his laptop. The ...

The Times remains” by Pulse Creative. Waitrose “Let your summer side out” by Wonderhood Studios. ITV “Uefa Women’s Euros 2025” by ITV Creative. ... The Great Sex Experiment" by 4Creative. Block Report ...

The event hosted by Kilkenny County Council and OPW will take place between 12 and 2pm in Kilkenny Castle Park ...

The traditional kickoff of the category’s biggest season was a disaster for beer, with sales dollars down by 6.4% and volume ...