3 Great Ads is a long-running Thinkbox and Campaign series ... proven link between creativity and effectiveness - to inspire the ad industry to even greater heights. Andy and Rich are one of the best ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...

From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works. The ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The first step should be looking at past ads to see what performed best among target audiences. That data, paired with research on creative trends for various social channels, is a great start toward ...

Great creative leadership comes in many guises ... Kwan explains how he (and his partner Daniel Scheinert) travelled from making music videos and ads to feature films and children’s books, and offers ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...

Ever since mass media became mass—and, probably, well before then—we’ve all struggled with a couple of critical questions: what makes an advertisement great? And, if we can source that genius, can we ...

Kantar, the research firm, analyzed over 13,000 television, digital, print and outdoor ads from 2021 in a bid to find the secrets to success from the top performers. Product demonstrations, ...