Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability ...

Great creative will be even more essential as AI develops. When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

3. Luxury. Luxury brands in industries such as fashion or high-end automotive could benefit from print ads. Particularly in prestigious magazines, print has a certain prestige and tactile quality ...

John Wren: AI can never replace the genius from great creative. Omnicom's chairman and chief executive explains the impact of tech and the biggest creative opportunities for the coming year, in the ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also – ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also - ...