General Mills shares are falling in premarket trading Wednesday after the company issued a downbeat outlook and posted quarterly sales that undershot forecasts. The cereal giant "expects ...

The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

Cereal has been slowly losing favor on US breakfast tables, but General Mills will remain a share leader in the $11 billion market, which continues to be an important category for retailers.

Seven Sundays launched Little Crispies, a line of cereals formulated from sorghum. The gluten-free cereal is made with ...

Strong net sales growth for cereal and bread was dragged lower by a decline in Pillsbury and Gold Medal bakery flour. However, General Mills did see market share gains in schools, healthcare ...

In 1905, Quaker Oats awarded consumers free bowls of fine China in exchange for box ... 1930s, General Mills began enticing ...

Spice maker McCormick misses quarterly profit estimates on higher expenses McCormick missed first-quarter profit estimates on Tuesday, as higher promotional expenses and price cuts for its spices ...

As a result, General Mills might face increasing competitions from private label products, especially in some categories such as cereal, yogurt, and convenient meals, in my view. General Mills has ...