Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

As the Slate Pickup approaches availability,, it appears to be a much more conservative approach to a conservative market of ...

The EV world is saturated with sleek crossovers and six-figure status symbols, but Slate Auto is going in the opposite ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

This piece has been revised to incorporate supporting visuals. Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing ...

In a move set to shake up the electric vehicle (EV) landscape, Michigan-based startup Slate Auto has revealed its debut model ...

Take, for example, the hero image Tesla currently uses for the Cybertruck. It’s towing an Airstream trailer. That looks ...

Tesla has quietly rebranded its Cybertruck, shifting its marketing from a futuristic ... that appealing to traditional pickup buyers is key. 'Pitching it to truck people is more about the ...

It looked more like a DeLorean mated with a tank than a truck you'd take ... slowed to a crawl, and Tesla is quietly scrubbing the sci-fi sheen off its boxy electric pickup. In its latest pivot ...

Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.

The boxy electric pickup was the ... In mid-April, Tesla redesigned its product page for the first time since the truck's release. Gone are the futuristic aesthetics and allusions to Mars; now ...

What Happened: Targeting a more traditional pick-up truck marketing approach for the vehicle, Tesla has reworked the ... which showcased the Cybertruck as a futuristic vehicle with visuals of ...