Fujifilm announced its new compact digital X Half camera, which only takes photos in portrait mode. Here's what you should ...

The half-frame camera makes use of a vertically oriented 3:4 sensor, allowing users to capture vertical content naturally, without contorting the camera. That's paired with a rear LCD display, a faux ...

With the X half, Fujifilm presents a compact digital camera with mechanical transport lever and virtual film roll for analog experiences.

Alongside the standard model, Fujifilm will release an extremely limited-edition version of the camera that’s “engraved with the corporate brand logo from Fujifilm’s founding in 1934.” ...

The electronic viewfinder is also described as “extra large,” which the big SLR-style bump above the Fujifilm logo would seem to corroborate. With the Japanese company among the leaders in the ...

We may receive a commission on purchases made from links. Fujifilm, like Kodak, was once one of the leading photographic film manufacturers. However, once almost everyone had a camera in their ...

The Fujifilm GFX100S is an update to the original large format GFX100. But while the specs offer improvements in stabilization and operation, the body has been given a serious slimming down.

The big picture: Fujifilm has been around for over 90 years, but it was only after post-Covid TikTokers elevated its retro-themed X100 series that the company's modern camera division began to thrive.

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 13 years, which has given me a front row seat for the DSLR to mirrorless transition, the ...

Out of all the digital cameras that I’ve worked with, the Fujifilm X-Pro3 felt the most steeped in film tradition. The mirrorless camera’s hidden screen and hybrid viewfinder forced me to slow ...

With the GFX 100S II, Fujifilm is launching a new mirrorless medium format camera, which can be seen as the little sister of the Fujifilm GFX 100 II introduced in 2023. With a weight of around 883 ...