One of the big attractions of Fujifilm cameras is the company's Film Simulations that purport to mimic various film stocks. For many, these simulations are part of the core value proposition of a ...

Recent Videos A recently released film directed by award-winning documentary photographer Anna Andersen on Fujifilm USA's YouTube channel highlights Oliphant's work. The film discusses the complexity ...

With a combination of clever strategy and viral popularity, Fujifilm continues to hit winners in almost every category. That includes everything from beginner-friendly compacts with bags of retro ...